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Products are the core of your Crevio business. A product represents anything you sell — a course, a download, a membership, an event, a service, a retainer, or a combination of several experiences bundled together.
You can sell physical items too, but Crevio handles the sale, not the shipping — there are no postage rates, labels, or tracking. Read Physical goods before you list something you have to post.

Creating a product

1

Name your product

Go to Products in your dashboard and click New product. Give it a name (up to 100 characters). Crevio auto-generates a URL slug from the name, which you can customize later.
2

Add media

Upload images, videos, or other media to your product’s gallery. Media appears on your website’s product page and helps buyers understand what they are getting.
3

Add at least one price variant

Every product needs at least one price variant before it can go live. Price variants define how much the product costs and how buyers are billed.
4

Attach experiences

Experiences are what buyers receive after purchase. Attach one or more experiences to each price variant — for example, a course, a digital download, a Discord server invite, or a link to external content.
Different price variants on the same product can grant access to different experiences, letting you create tiered offerings from a single product page.
5

Set the product to active

When you are ready, change the product status to Active. Crevio automatically publishes it on your website.

Product statuses

Every product has one of three statuses:
You can move a product between statuses at any time. Activating a product automatically publishes it; archiving or returning to draft automatically unpublishes it.

Product media

Product media is managed through Crevio’s media library. You can attach multiple images to a product’s gallery, and they display in the order you set. Supported media:
  • Images — JPEG, PNG, WebP, and other common formats
  • Open Graph image — A dedicated image used for social sharing previews (link cards on X, Facebook, Slack, etc.)
Upload a high-quality Open Graph image to make your product links stand out when shared on social media.

SEO settings

Each product has optional SEO fields that control how it appears in search engines and social previews:
  • SEO title — Up to 60 characters. Shown as the page title in search results.
  • SEO description — Up to 160 characters. Shown as the snippet beneath the title in search results.
If you leave these blank, Crevio uses the product name and any available description as defaults.

Order confirmation message

Every buyer gets an order confirmation email with what they bought, what they paid, and a button to open their purchase. You can add your own message to it for each product, such as a thank-you or a tip on where to start. Open the product, go to the Options tab, and open Order confirmation message. Or ask Crevio, for example “add a thank-you to the confirmation email for my potty training guide”. Your message opens the email, in place of the standard greeting and thank-you. You can use bold, lists and links. You can use {{ customer.first_name }} for the buyer’s first name and {{ product.name }} for the product, with a default for buyers without a name: Hi {{ customer.first_name | default: "there" }},. See Personalize your emails. The email already opens with “Hi” and the buyer’s name, so your message doesn’t need its own greeting. If an order has several products with a message, each message appears once. You can’t turn the order confirmation off or replace it. It carries the link buyers use to get what they paid for, so it always goes out. That’s also why a separate “thank you for your purchase” sequence usually repeats it: put the thank-you here, and use a sequence for what comes after, like tips a few days later.

Product URL and slugs

Every product gets a public URL based on your website subdomain and the product’s slug:
Crevio auto-generates the slug from your product name using kebab-case (lowercase letters, numbers, and hyphens). You can edit the slug at any time. Slugs are unique within your account — if a duplicate is detected, Crevio appends a number automatically (e.g., my-product-1).
Changing a product’s slug updates its URL immediately. Any previously shared links using the old slug will stop working.

Attaching experiences to products

Experiences are attached at the price variant level, not directly on the product. This gives you fine-grained control over what each pricing tier includes. Available experience types: A single price variant can include multiple experiences (e.g., a course and a Discord invite), letting you create bundles without additional configuration.
A product also generates a QR code automatically when created. You can download the QR code and use it on printed materials, slides, or anywhere else to link directly to the product page.