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Discounts let you offer percentage or fixed-amount reductions on your products. Create codes that your buyers enter at checkout, or pre-apply them to checkout links for a seamless promotional experience.

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Creating a discount code

1

Go to Discounts

Open Discounts in your dashboard and click New discount.
2

Set the code

Enter a unique code that buyers will type at checkout (e.g., WELCOME20, LAUNCH50). Codes are unique within your account and case-insensitive at checkout.
3

Choose the discount type

Select whether the discount is a percentage off or a fixed amount off the price.
4

Configure duration and limits

Set how long the discount lasts, how many times it can be redeemed, and when it expires. See the sections below for details on each option.
5

Optionally target specific price variants

If you want the discount to apply only to certain products or tiers, select the specific price variants it targets.

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Discount types

A discount can be either percentage-based or fixed-amount, not both. Fixed-amount discounts are tied to a specific currency.

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Duration

Duration controls how the discount applies over time, which matters most for subscription products.
For one-time products, all three duration options behave the same since there is only one payment. Duration matters most when running promotions on subscription products.

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Max redemptions

Set a max redemptions limit to cap how many times a code can be used across all buyers. Once the limit is reached, the code automatically stops working. Leave this blank for unlimited redemptions. Crevio tracks the number of times each code has been redeemed. You can see the current count on the discount’s detail page.
A discount that has been redeemed at least once cannot be deleted. You can deactivate it instead by changing its status to Inactive.

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Expiration dates

Set a redeem by date to make a code expire automatically at a specific time. After the expiration date passes, the code can no longer be applied at checkout. The expiration date must be in the future when you create or update the discount.

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Targeting specific price variants

By default, a discount applies to any product at checkout. To narrow it down, you can target specific price variants. When a discount is targeted:
  • It only works if the buyer’s checkout contains one of the targeted variants
  • It has no effect on other products or variants
This is useful when you want to run a promotion on a specific tier (e.g., 20% off the annual plan) without discounting your other offerings. You can pre-apply a discount to a checkout link. When a buyer opens the link, the discount is already applied — they do not need to enter a code manually. This is especially effective for:
  • Email campaigns — Include a checkout link with the discount baked in
  • Social media promotions — Share a single URL that gives followers an instant deal
  • Partner referrals — Create unique discount + checkout link combos for each partner
A checkout link can only have one discount applied. The discount must be in an Active status when the link is created or updated.

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Discount statuses